Flexicar

Melbourne based car-share company Flexicar required re-branding for its name change from Flo Car Share. The re-branding process identified that the existing flying car graphic was well recognised by Flexicar’s customers, therefore this element was retained and incorporated in to the new brand style. Flexicar continues to thrive and was purchased by Hertz in late 2010 to become part of their global car-sharing network.

Design: Brandmark, Brand Styleguide, Brand Collateral including car branding, event signage, stationery, various flyers.